A tenant was three weeks away from signing a direct lease on a SoHo space. Asking rent was $235 per square foot. The space was good. The deal was fine. Then we found a sublease three doors down at $145 per square foot. Same block. Same daily traffic. Six figures of savings over the term.
Here is how that deal came together.
The direct deal we almost did
The tenant was a wellness operator. Studio concept. Needed 1,800 square feet on a strong block in SoHo. Had narrowed it to two options. Both were direct leases. Both were in the $220 to $245 asking range.
We had negotiated the better of the two down to $215 with $35 in TI and three months free rent. Lease draft was in motion. The tenant was ready to sign.
How the sublease came up
I was walking the block during the week. Noticed a small for sublease sign in the window of a space three doors down from the direct deal. The sign had not been there the prior week. Called the number on the sign.
The space belonged to a fashion brand that had decided to exit the location. Five years remaining on a ten-year lease. They were willing to sublease at a significant discount to avoid carrying the rent for another five years.
The economics
The fashion tenant's base rent under their original lease was $165 per square foot. They were willing to take $145 to move the space. That was a $20 discount to their own rent. It was also a $70 discount to the direct deal across the street.
On 1,800 square feet over five years, that math worked out to roughly $630,000 in savings compared to the direct deal we had been negotiating. Six figures was conservative.
The trade-offs
Subleases come with trade-offs. Three matter most.
First, the term. The sublease ends when the master lease ends. The tenant could sublease for five years, not ten. After year five they would need to renegotiate directly with the landlord or find a new space.
Second, the consent. The master landlord had to approve the sublease. Landlord consent is usually negotiable in the master lease but rarely automatic. We needed the landlord on board.
Third, the build-out limitations. The space had a prior build-out from the fashion tenant. Some of it was usable for the wellness concept. Some was not. We had to factor demolition and reconstruction costs into the comparison.
How we got the landlord on board
The master landlord was skeptical initially. He was getting paid either way. The reason to consent was relationship and future leasing. We made three things clear.
One, the wellness operator had stronger financials than the fashion tenant on paper. Two, we wanted to have a direct lease conversation at the end of the sublease term, not move out. Three, the operator was willing to take the space largely as-is with limited new construction during the sublease.
The landlord agreed. He saw a credit upgrade on the rent payer and a potential long-term direct tenant in year six.
The close
Sublease was signed eight weeks after the direct deal was put on pause. The fashion tenant was relieved to stop carrying the rent. The wellness operator got below-market rent on a prime block. The landlord retained a rent-paying tenant with an upgrade in credit profile.
Three parties happier than they would have been with the direct deal. That outcome is unusual.
The takeaway for tenants
Always check the sublease market in your target corridors. Many subleases never make it to public listings. They are advertised by sign in the window, by word of mouth, or by a broker who happens to know the existing tenant is trying to exit. For most of the lease structure questions a sublease creates, the answers are similar to a direct lease. The economics are usually very different.